Design + Art Direction
Design + Art Direction
2024
brand identity refresh
My Role(s): Associate Creative Director / Design Lead
Agency: Dentsu Creative
Executive Creative Director: Scott Tavener
Copywriter: Adam Jackson
The Children’s Breakfast Clubs sought a revitalized brand voice and identity that would retain a sense of familiarity and recognition for their audience, while introducing greater cohesion across all touchpoints. The new brand needed to cut through the noise of competitors, spark lasting donor support, and reignite enthusiasm among lapsed supporters.
As Design Lead, I led the creation of the refreshed identity system, and developed a creative toolkit for their internal teams to implement across all brand communications.