Design + Art Direction
2025
creative direction
My Role(s): Creative Director
Agency: Tag Worldwide
Creative Director/Copywriter: Mike Shaffer
Director/Photographer: Saty & Pratha
Stylist: Amber Watkins
Assistant Stylist: Kristyn Matthews @kristyn_matthews
Key HMU: Mila Victoria @by.milavictoria
Assistant HMU: Kim Timbol, Emma Rafizadeh
Props: Daniel Onori
Models: Emily Bishop, Alois Griffon-Monnet
Led the creative direction and execution for Nordstorm’s private label holiday campaign, designed around the ethos "The holidays are your time to shine." The visual narrative celebrates the strength and confidence of a single, commanding look—from luxurious cashmere knits to expertly polished layers. My goal was to balance a high-fashion sensibility with an effortless, authentic energy that positions Nordstrom as the ultimate destination for an unforgettable holiday season.