About CMANGO Design
Established in 2006, CMANGO DESIGN is a Toronto-based creative studio that has amassed loyal, long-standing clientele in cross-disciplinary industries. Our work has found its way into the worlds of publishing, advertising, music, theatre, film/tv, fashion, beauty, food & beverage, health & wellness, and the non-profit sector.
We are fuelled by the many layers of identity such as origin, social habits and legacy. As a result, we produce visual communiqué that is compelling, inventive and, most importantly, tailored to each client’s story.
Principal Creative, Founder
After completing studies in Fine Arts at Langara College and Graphic Design at the Ontario College of Art & Design, Christine founded the boutique firm, CMANGO DESIGN. Since then she’s amassed an international client roster and maintained the role of art director at Exclaim! Magazine, Canada’s only nationally distributed music magazine.
In her role at Exclaim!, Christine has led the shift in its visual style over the last eight years and oversees the design and production of every issue. She has been cognizant of not only trends in design, but also the ways in which today’s music consumer has evolved. She has played a key role in shaping the Exclaim! brand by preserving its core values in both its print and web incarnations.
Christine’s work is deeply informed by her sense of personal and cultural history. As a founding member of the Kapisanan Philippine Centre for Arts + Culture, her roles have included establishing and overseeing the organization's visual brand and providing arts-based career mentorship. As a mentor for Kapisanan’s annual, arts-based program for young women, CLUTCH (now in its sixth year), Christine is an active facilitator as well as a regular guest speaker at public talks for emerging and professional artists.
Christine makes a point of working across disciplines, applying her passion for visual storytelling and user experience to collaborations with community organizers, musicians, writers, techies, visual and theatre artists. These partnerships resonate in her work through her grasp of archetypes, mythology and history, all of which shine through when she is forming a branded experience.
Marketing + Brand Consultant
Rina forms potent campaigns that showcase her clients’ true value to their audience online, in print and within live/special events. Backed by a colourful career in radio, concert promotions and magazine publishing - in 2010, she joined the sales and marketing team at EYE WEEKLY as the publication began a robust push into its rejuvenated incarnation, THE GRID. Having been part of this fresh, intrepid team remains a highlight of her career.
An active member of her Filipino-Canadian community, Rina is on the Board of Directors for both Kapisanan Philippine Centre for Arts + Culture and the Board Chair for Carlos Bulosan Theatre (CBT). She has facilitated leadership workshops while also providing mentorship for special event production, also offering frequent fundraising and marketing guidance for both organizations. As an advisory council member for the CENTRE FOR MINDFULNESS STUDIES, she has supervised notable print and social media outreach, sparking action from referring partners, funders and the broader public.
While working closely with DO RIGHT MUSIC recording artist MAYLEE TODD as the Communications Manager, Rina orchestrated campaigns and social media messaging via Twitter and Soundcloud for the the artist’s sophomore album Escapology. By stimulating interest through storytelling and activating the media, Rina arranged reviews online, in locally and nationally distributed print as well as radio and television across the globe. Escapology was on regular rotation with CBC Radio, BBC Radio, 22 Tracks, KCRW and J-WAVE (Japan), reaching Top 10 status on Tokio 100.
Currently working with startup businesses, through her intuitive planning, she builds the imperative bridge between her client’s IRL brand experience with their online presence. Clients can count on her ability to identify value propositions as well as obstacles in order to map out clear solutions - whether in the study of analytics, marketplace or basic human response. She has also recently become part of the roster of mentors leading youth-focused workshops at Toronto's ARTSCAPE, guiding aspiring professional creatives through understanding the power and responsibility that comes with personal or promotional social media outreach.
Rina regards her work in the corporate media landscapes, startups and non-profit sectors with equal weight, viewing her work in a variety of trades as “career cross-training”.