Design + Art Direction
Design + Art Direction
2016-2017
visual identity, product label design
Named after the precise moment sap officially becomes maple syrup, sixty six brix is a Toronto based catering company that specializes in frosted maple taffy - a pure Ontario maple syrup reduction that is rolled on fresh snow. They were seeking a new identity that was fun and contemporary, but sure to fit right into their surroundings whether the event be a wedding, a corporate trade show, a gala or a music festival. In 2017, sixty six brix launched its own line featuring premium handcrafted maple products. To serve as the main visual on the packaging, we expanded their identity system to include a pattern made from the maple crystal icon in the logo.