Creative Studio


Inspiration: Visual Translator - Matthew Leibowitz

July 7, 2011  Had to share this quote from an article I came across on legendary modernist designer Matthew Leibowitz in Display:

The complete integration of typography with the graphic image is indicative of the maturity attained by the contemporary designer. The role of designer is that of visual translator. The translation can communicate well only if expressed in clear, concise terminology to the audience for whom it is intended. Ideas and content are expressed with the designer’s imagination and awareness. Synchronized, these qualities are his tools of creativity.

I could only dream of coming anywhere close to achieving the synchronicity of text and image evident in Leibowitz' incredible body of work, but I will continue to try! His words encapsulate so simply what compelled me to purse a career in graphic design in the first place...